In a world where billions of people spend time on social media daily, Facebook remains a key platform for building brand awareness, reaching target audiences, and generating leads. Facebook Business gives entrepreneurs, marketers, and companies the tools to manage their online presence professionally and efficiently across Facebook and Instagram.
Whether you’re running a startup, personal brand, or established business, using Facebook Business properly can significantly elevate your digital marketing strategy.
Why Use Facebook Business?
Here are some of the main benefits that make Facebook Business an essential part of any digital toolkit:
1. Centralised Business Management
Facebook Business Suite (now Meta Business Suite) allows you to manage your Facebook Page, Instagram account, and ad campaigns from one central dashboard. No need to jump between apps—everything you need is in one place.
2. Powerful Audience Targeting
Facebook’s ad platform is one of the most advanced in the world. You can target audiences based on demographics, behaviours, location, interests, and even recent purchases or website visits using custom audiences and lookalike audiences.
3. Content Scheduling and Insights
Plan your content calendar by scheduling posts in advance for Facebook and Instagram. Then, track performance with real-time insights on engagement, reach, clicks, and more—so you can see what’s working and adjust accordingly.
4. Built-In Messaging Tools
Manage all your customer communications across Facebook and Instagram with a unified inbox. Respond to inquiries quickly, set automated replies, and never miss a message again.
5. Seamless Ad Creation and Management
Create targeted ad campaigns directly from the dashboard. Whether you’re boosting a post or building a multi-step campaign with multiple ad sets, Facebook Business provides the tools to control budgets, creative, and targeting with precision.
6. Integrations and Commerce Tools
From catalogues and shops to appointment bookings and third-party CRM integrations, Facebook Business offers an evolving suite of tools that can support your end-to-end digital sales journey.
How to Set Up Facebook Business
Getting started is easy—and free. Here’s a step-by-step guide to set up your Facebook Business account properly.
Step 1: Create a Business Manager Account
Go to business.facebook.com
Click “Create Account”
Enter your business name, your name, and business email
Click “Submit”
Step 2: Add Your Facebook Page and Instagram Account
Once inside Business Manager:
Navigate to “Business Settings”
Under “Accounts”, click “Pages” and add your Facebook Page
Do the same for “Instagram Accounts” to connect your IG profile
Step 3: Add People and Assign Roles
You can invite team members, freelancers, or agency partners to help manage your assets:
Go to “Users” > “People”
Assign appropriate roles (Admin, Editor, Analyst) to control permissions
Step 4: Set Up Your Ad Account
Go to “Ad Accounts” and click “Add” > “Create a New Ad Account”
Fill in business details including currency and time zone
Assign it to your Business Manager and add users with roles like Ad Manager or Finance Analyst
Step 5: Verify Your Domain and Setup Pixels
For better control over tracking and attribution:
Verify your website domain under “Brand Safety”
Create a Facebook Pixel to track user actions and conversions on your website
Step 6: Explore Commerce Tools (Optional)
If you’re selling products, consider setting up:
Facebook Shop via Commerce Manager
Product Catalogue for Dynamic Ads
Appointment Scheduling if you’re a service-based business
Pro Tips for Making the Most of Facebook Business
Regularly review your analytics to identify trends and opportunities
Use A/B testing on ad creative, copy, and CTA buttons
Integrate your Facebook Pixel with your website and CRM for full-funnel tracking
Encourage reviews and engagement to boost organic visibility
Repurpose high-performing posts into ads to scale what’s already working
Final Thoughts
Facebook Business is more than just a page—it’s a full-featured platform for modern digital marketing. With its extensive targeting options, integrated tools, and robust analytics, it offers everything you need to build your brand, drive traffic, and convert leads in a cost-effective way.
Whether you’re just starting out or scaling up, setting up Facebook Business the right way can make a meaningful difference to your bottom line.